What is Trade Dress?

Often the appearance of goods or their packaging can be a source identifier.  When we see a cardboard box with cow-like patches on it, we think of Gateway®.  The shape of the Coca-Cola® bottle is protected by Trade Dress.

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The content of this article is not intended to be, and does not constitute, legal advice and does not create attorney-client privilege. Consult the attorney of your choice before embarking on any legal matter or any document preparation/filing.

Dr. Thomas R. (Terry) Williamson III is a Patent Attorney practicing in Atlanta, Georgia.

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