What is a trademark or service mark?

A trademark is a word or phrase, or a logo that identifies you as the source of goods.  A service mark is the same, but for services.  Both are commonly called trademarks.

Why do I need to register my trademark?

While you will have common law rights in your trademark merely by using it with your goods or services, registration gives you powerful new rights.  In particular, you can obtain statutory rights that may permit you to win an award of attorney fees when someone infringes your trademark.  By filing a federal trademark, you may be able to prevent others from utilizing your trademark  throughout the United States.

What makes a good trademark specimen?

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